What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic?

Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years.

Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser.

It is not enough for your website to apply the other SEO techniques like meta tag optimization and link analysis. Fresh content, meaning relevant content delivered on a regular basis is imperative to a successful SEO. Although not mentioned as one of the top ten ranking factor, one of the recurring factors affecting page rank mentioned in SEO articles is content. Not just any content but the freshness and consistency of content.Major search engines like Google are known to rank pages not only according to the relevancy of the content but also according to how fresh the content is. Dated content can lower the page rank of an otherwise well designed website and ruin SEO efforts. A fresh content on the other hand will contribute to the success of search engine optimization.

Aside from the success it contributes to SEO efforts, fresh content will not only get the website noticed by search engines but is imperative in keeping the website audience. People usually go on the net not just for relevant information but for timely information as well. After the search engines show a website as a result of a search string and people get to visit the site it is up to the fresh content to convince the people to keep on coming back to the site. If the website content is outdated and is updated rather infrequently and erratically, the chances of the target audience going back to the site on a regular basis, if at all, will be rather slim. Even the best SEO efforts will be wasted if the target audience decides that the website is not worth visiting. Therefore fresh content really is one of the keys to a successful SEO and thus a successful website.