What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic?

Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years.

Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser.

SEM (search engine marketing) is big business today. Mainstream companies new to online marketing are now directing considerable budgets normally reserved for other forms of media straight at PPC. This revolutionary business model delivers customers at a determinable cost unlike TV print or radio. PPC allows the user to control customer acquisition cost better than any other advertising platform, it also gives flexibility over geographical elements, delivery time & budget control, the ability to alter creative material instantly and directly compare results. PPC gives advertisers powerful reporting tools to track customer traffic patterns and spending habits. This level of customization is not available with other forms of media and large business with large budgets are now starting to sit up and take notice of the trend to the online advertising model.

Of the PPC options google by far represents the very best option in terms of exposure, the interface to google adwords is currently the very best around so they dominate the PPC world in a similar manner to organic search results. The google model encourages relevance for advertisers by assigning a quality score to pages advertised and matches them to chosen keywords. The google quality score has a direct impact on advertisers costs so this encourages relevant products matched to pages and keywords chosen for a particular advert. Creative text also plays a role with quality score as does on page optimization in a similar manner to organic search pages. In effect to get the best from an adwords campaign an advertiser needs to have completely optimized website and product or service pages. Good SEM companies will handle the total organic and PPC process taking the over the total SEO task.