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Web Resources
Your new website will have a task to obtain traffic as it will be some time before the search engines index it and include it in their search databases. Therefore you will have to find other ways to give your website the exposure it requires to generate traffic.
One way is to “ borrow” the traffic from existing sites. If you already have an established website, this would be easy – simply put a link on your old site to your new one. However, if you are just starting out, or your existing site does not complement your new one because it is in a completely different category, you will need to seek out other sites that might agree to carry your link. In this way, you can tap into their existing traffic.
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Search Engines especially Google place great stock by the incoming links that a website has. As explained above, these incoming or backlinks are an endorsement or vote for one site by another. Google considers them a recommendation of one site – carrying the outbound link – for the other.
When a website links to another, it passes on some of its Page Rank (without losing any itself). This boosts the PR of the website with the backlink, improving its search position. This in turn increases the chances of the website being found in a search for a particular keyword/phrase and obtaining it free targeted traffic.
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