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Web Hosting
In an ever-changing world it is important to have some stability. To this end you should look into registering your domain name because:
Your domain name becomes a point of association for you. Clients remember your site and services by the domain name.
Even if you change your web host the domain name would go with you and clients will be re-directed to your web site.
Since brand recall is the basis to good marketing a permanent domain name will become the “brand” that represents your company.
Registering a domain is cheap. It only costs between US$ 1 and US$ 3 per month. Many registrars also offer free parking for the domain names. The registration can be done by the web host or you as an individual.
Make a list of domain names you are using in your business and are likely to use.
Write down the DNS IP addresses and the names of the primary and secondary servers.
Choose a method of payment. Using a credit card is highly recommended as the registration is immediate.
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Consider seriously the costs of re-registering the domains owned by you.
Whether you will be in a position to sell any of the domains.
If you should purchase other permutations of your domain to prevent cyber squatting.
It is not advisable to register the domain names with the web host . If you decide to use a new host you will save yourself immense trouble of moving the domain name as well. Always register with reputable and accredited companies.
Choose the keywords carefully. Search engines favor keyword rich domain names. This will help in the marketing of the site.
Coin a short domain name. Short names are remembered and are know to have better recall in memories of clients and casual browsers.
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