What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic? Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years. Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser. Web Design If you are like millions of other online businesses, you have discovered the benefits of using pay per click (PPC) advertising to boost traffic to your website. This form of advertising has become so popular on Google that it can now be difficult to find keywords that are useful and related to your content without spending a fortune. There are however, some things to keep in mind that will help you to become more profitable with pay per click advertising and to enhance your Denver PPC management. Pay per click advertising is based on the auctioning of keywords. The more popular the keyword, the more money a company will pay to use it. For example, a dog products website might want to use the keyword “dog.” When a user goes to Google and types in the keyword “dog,” a list of paid ads will appear in the margins next to the actual search results. The dog products website would be one of the companies that randomly appears here. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category more 1 2 3 4 5 Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category more 1 2 3 4 5 Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category more 1 2 3 4 5 Software - Click the link on the left to visit our partner sites under software category more 1 2 3 4 5 Web Design - Click the link on the left to visit our partner sites under web design/development category more 1 2 3 4 5 Web Hosting - Click the link on the left to visit our partner sites under web hosting category more 1 2 3 4 5 Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category more 1 2 3 4 5 Web Resources - Click the link on the left to visit our partner sites under other web category more 1 2 3 4 5 Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category more 1 2 3 4 5 Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category more 1 2 3 4 5 Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category more 1 2 3 4 5 Shopping - Click the link on the left to visit our partner sites under online shopping/gift category more 1 2 3 4 5 Miscellaneous - Click the link on the left to visit our partner sites under all other categories more 1 2 3 4 5   When a user clicks on the website’s ad, the company has to pay Google a specified amount of money. This fee would be quite high for the word “dog,” as it is one of the most popular on the web. But for a keyword such as “dog food bowl” the company would pay less money. The thing to keep in mind here is that not only would the dog product website pay less money for keywords like “dog food bowl,” they would also have less competition. When you go to sites like Wordtracker.com that analyze the keyword popularity on the web and the number of search results for each keyword, you see that the less popular keywords have fewer results. In the world of billions of websites all competing for eyeballs, fewer search results means the dog products website has a better chance of being seen. growing problem among PPC advertisers is that their competition has been known to click on their ads in order to up their bill with Google. This is not always the case, but beware of this practice. The real goal you have here is to convert the clicks to sales. So you need to focus on the site itself in addition to the PPC management, Denver market research, and other day to day duties.