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Web Promotion
The Internet has made it possible for anyone to learn almost anything. SEO seems to be a by-product of this fact. SEO spam companies appear to look professional and knowledgeable. They can even afford to charge extremely high prices and get away with it as the price seem to add perceived value to their service. What essentially separates legitimate SEOs from the spam is the ethics followed by each SEO company.
Ethics that relate to how an SEO company gets traffic is the core of the difference. Spamming used as a marketing tool is not deemed acceptable to the industry. An offer from an SEO company to the effect that a site will be submitted to a thousand search engine is not at all beneficial to any site. Such an offer is merely meant to impress since there are only a handful of search engines that really matters. An SEO company who is not willing to explain its method of getting traffic usually does not play within the rules.
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Exclusion from Google listing at least during this time could be an indication that there is a need to check further the SEO company in question. This is because Google is considered highly trustworthy and as such, sites that are included in the Google data base enjoy an assumption of legitimacy and authority. Of course this is not always true. But at least a starting point has been provided in case there is an actual need to further investigate the actual circumstances of an SEO company.
Practices that are considered SEO spam includes hiding text or links on a page to attract spiders, cloaking to underhandedly redirect users, sending automated queries, cramming pages with unnecessary text, creating near-duplicate pages, sub domains or domains and creating too many “doorway pages” or similar strategies to attract search engines. Keyword stuffing should be avoided.
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