What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic? Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years. Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser. Business It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are. Especially sad when tactics are placed in motion before you really know how your key target audience views your organization, and exactly at whom those tactics should be directed. Things can really fall apart if you then fail to decide up front what changes in perceptions, and thus behaviors you desire at the end of the program. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category more 1 2 3 4 5 Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category more 1 2 3 4 5 Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category more 1 2 3 4 5 Software - Click the link on the left to visit our partner sites under software category more 1 2 3 4 5 Web Design - Click the link on the left to visit our partner sites under web design/development category more 1 2 3 4 5 Web Hosting - Click the link on the left to visit our partner sites under web hosting category more 1 2 3 4 5 Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category more 1 2 3 4 5 Web Resources - Click the link on the left to visit our partner sites under other web category more 1 2 3 4 5 Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category more 1 2 3 4 5 Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category more 1 2 3 4 5 Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category more 1 2 3 4 5 Shopping - Click the link on the left to visit our partner sites under online shopping/gift category more 1 2 3 4 5 Miscellaneous - Click the link on the left to visit our partner sites under all other categories more 1 2 3 4 5   So, with your target in sight, you need to interact with members of that key audience and get inside their heads. What, if anything, do they think about you and your organization? As you talk to them, do negative feelings or observations come to the surface? Why? What appears to need correction? Are there inaccuracies? Misconceptions? For that matter, is there a dangerous rumor loose out there that badly needs neutralizing? The answers are solid gold because they let you form a public relations goal which, when achieved, corrects what?s wrong. Your goal could be to knock down that rumor, clarify that misconception, or correct that inaccuracy.