What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic?

Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years.

Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser.

Google Adwords is simply an online advertising solution that companies who have a web presence can use to drive more traffic to their site. At-a-glance: Google sells the space along the top and sides of their search engines to site owners interested in getting more exposure. Site owners bid on keyword(s) that relate to what they have to offer. When people perform a search on Google using that keyword(s), the site owners’ ads display as text-links in a column next to the organic results.

One of the things that set Google AdWords apart from their competitors is the way they rank their sponsored ads. Most search engines let you bid on keywords. He who bids the most per click “wins” the top spot. Period. With AdWords, the amount you bid is only one factor. Google also takes into account the relevance of the text in your ad and the number of times your ad is clicked on and gives you a “quality score.” If your quality score is high enough, you can actually bump off the guy above you who pays more per click, but whose ad gets clicked on significantly less than yours! If you have a pet food store that offers organic, all-natural pet food; advertising for “pet” or “pet food” is not necessarily focusing on your target audience. Your target is consumers who are looking for all-natural, organic pet food. So your keywords need to reflect this.