What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic?

Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years.

Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser.

Hosted Marketing Pages are nothing new in and of themselves. Essentially they are highly optimized articles on specific topics that contain equally optimized links pointing back to the relevant page on your own site. They may contain sales material for your own products and services, or they may be of a more general nature. What is new is that you apply to have these pages/articles hosted on another, highly ranked web site, in return for which you will pay a fee. This is essentially Search Engine-friendly text-link trading. It is SE-friendly because the links are contained in a highly optimized and relevant page. This gets around the link damping that search engines are currently engaged in to reduce the artificial effect on link popularity, of link purchasing.

The following benefits accrue to you: Such pages/articles will serve as a magnet for targeted traffic pre-qualified traffic, as they are optimized for your keywords. They thus serve to boost your site conversion ratios. Since the links they contain are also highly optimized, and wrapped around keyword-themed content, those links will be categorized as “quality links” thus boosting the link popularity of the pages they point to (your own). This in turn gives a fillip to your search rankings.