What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic?

Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years.

Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser.

If you have ever looked at the templates available at some hosting sites, you know that the basic website is made easy for anyone. You can have a decent looking homepage with information about your services, several pages of details, and a contact page. Visitors will be able to find you on the World Wide Web if they search for your name. But if they already know your name, what's the point? Aren't you on the web in the first place to find new clients? So the trick is to get a web presence that is more than just the basic five page template and an email address. You need a space that will draw visitors to your site who have never heard of your company, and perhaps have never heard of your product or service. You want to appeal to the masses of people in the demographics targeted by your market research.

To do this, you need to know what they are looking for beyond what you have to offer. You need to know what type of person, what type of buyer, and what type of browser they are. You will need to do some of this research and brainstorming on your own or with a Denver application development team to get where you need to be. A marketing specialist can also help you to focus your marketing dollars on areas that will be profitable. For your website to be successful then, it needs to draw these potential buyers to your business. And of equal importance, it needs to keep them there once they arrive. Application development, Denver business owners find, is the most effective means of accomplishing this. Why? Because application development is the way in which you can tailor your website to the needs and habits of your buyers.