What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic?

Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years.

Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser.

Looking at search today it almost seems like google has lost focus on good search results. The ongoing war against SE spam has changed search technology to the extent that many legitimate webmasters are seeing their sites caught up by friendly fire. Although in saying this many of the webmasters that cry the loudest are the ones breaking the rules and pushing the boundaries. Google is smart and plenty of people like to take pot shots at the tall poppy of the search world but I would not want the responsibility of trying to manage and police the worlds biggest search tool. When you look at what they have to contend with in terms of spam in the form of scraper sites and massive amounts of duplicate content, throw in data storage and crawling on an ever increasing and uncharted scale and you are going to encounter many "issues" as you move forward. The KISS (keep it simple stupid) theory is no longer in play here, search technology is much more complex with new algorithms coming into play all the time.

Looking around at SEO forums you read all sorts of things about a google conspiracy and webmasters being forced to buy adwords because they simply can't get the volume of traffic from organic search any more. What many webmasters are seeing today is pages drop from the google index on large scale and a constant shifting of the results across the different google data centers, also large numbers of supplemental results being reported for sites. Corresponding drops in traffic and very upset webmasters who are caught in the fallout, in some ways Google is the victim of it's own dominance as are the many webmasters who catch a cold when google has a sneeze. Adwords is not the motive for the constant flux as has been suggested by a few, when you examine things adwords needs it's network of partner sites to generate traffic in order to keep the revenues flowing and of course good search technology results play a major part in the cycle.