What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic?

Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years.

Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser.

For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives. Which strongly suggests that, if you haven?t already done so, you may wish to employ a set of tools that will help you persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success. The tools comprise the fundamental premise of public relations: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

And the promise those tools hold for managers are behaviors like new prospects and more existing buyers, repeat purchasors, highly qualified job seekers, new capital contributions, increased membership referrals or more proposals for strategic alliances. But there is work to do. You need information about those key external audiences. What do they know about your unit and its operations? How familiar are they, if at all, with your services or products? Have they ever worked with any of your people? Was the experience positive? Tell the public relations folks assigned to your department, division or subsidiary that you want answers to those questions.