What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic? Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years. Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser. Web Resources These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must yourself be important and have valuable content, and hence you should rank highly. The way in which Google ranks sites is called Pagerank and can be seen as a green line on the Google Toolbar representing ranks 0 to 10. As Google states PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5   Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. So, back to the question "Does having inbound links to your site help your site's credibility", and hence visibility when searched. The broad answer to this question is "yes", but with a number of very important caveats which we will cover in the other sections.