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Web Promotion
Descriptively labeling your links and images (aka the anchor text)
This technique is both common sense and good practice. Telling your visitors what the link that they are going to click on allows them to know exactly what they are going to be directed to. Saying “click here” is not enough to help them understand what they're going to find once they click through. Be as descriptive as possible with every text and graphical link on your site. When writing your anchor text and alt attributes you can almost always describe the page you're pointing to by using its main keyword phrase which is a major factor that search engines take into account when it comes to ranking your web pages.
Business - List of business/finance/loan/mortgage resources
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Computers - List of computer hardware/software/peripheral resources
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Internet - List of webhosting/webdesign/internet marketing resources
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Software - List of software resources
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Web Design - List of web design/development resources
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Web Hosting - List of web hosting resources
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Web Promotion - List of search engine optimization/internet marketing resources
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Web Resources - List of other web resources
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Recreation - List of travel/hotel/cruise resources
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Casino - List of online gambling/poker/blackjack/roulette resources
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Health - List of online pharmacy/hospital/health resources
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Shopping - List of online shopping/gift resources
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Miscellaneous - List of all other resources not stated above
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Your website may look fantastic. You and your web designer may be talented graphic designers who can make Flash and JavaScript dazzle your visitors with a show that would put Michael Flatley and his River Dance to shame. However, if your website contains Flash and Javascript it’s important to know that search engine spiders have difficulty reading this code (or appreciate the effort you put into the design). The way around this is to provide navigation alternatives such as static links and a site map to allow the spiders crawl deep within your website and index the web pages within their results. Overuse of Flash, JavaScript, and images can also lead to your web pages being very slow to download. If these file types are used sparingly your visitors and search engines will appreciate your efforts a lot more.
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