What Is an ASP File? Files created with Active Server Pages have the extension .ASP. This story is an example; take a look at the address above. With ASP files, you can activate your Web site using any combination of HTML, scripting such as JavaScript or Visual Basic? Is It Hard to Use? I don't know about you, but whenever people start talking about doing things on the server, I start to get nervous. I think a lot about threading issues, synchronization, and generally stuff without a user interface. I assume it's going to be hard to do. Well, using ASP is about as easy as anything I've come across in years. Aw, Mom. Not Another Object Model! I really hate doing this to you, but I'm going to have to use that overused and overcomplex term "object model" again. Here's how it works. When a browser requests an ASP file from your Web server, your Web server calls Active Server Pages to read through the ASP file, executing any of the commands contained within and sending the resulting HTML page to the browser. Web Promotion Google didn't get to be king of search and PPC (Pay-Per-Click) by thinking like everyone else. They worked 'outside the box' to develop an alternate plan of attack. The results; obscene profits and domination of the search engine world. In short, Google used imagination to get where they are today. To beat competitors in your business category you must use imagination too. While your ad is climbing the Results ladder, you'll be getting far more attention from prospective customers. Most website hosts such as Network Solutions, Go Daddy and others will allow you to have 70 or more subdomains. So, you can have many tailored ads with different keywords in your address; 'Pears.Fruit' dot-com, 'Bananas.Fruit' dot-com - you get the idea. By the way; don't try to fool Google by entering a subdomain that doesn't exist. Within a matter of hours they'll catch you. And switch your ad off until you've fixed it. Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5   If you're bidding on the keyword, 'Hammers,' make sure the word 'Hammers' is in your headline. Google will then show that word as bold text; a huge benefit. You'll need to create a number of tailored ads in order to make this work. Perhaps you'll have one ad for every 2 or 3 keywords. No problem - Google makes this quite easy. People on the internet are busy. They want info - now. If you display a price of your product or service in your ad, you’re likely providing them with more info than your competitors are. Get ready for more clicks. And more clicks means your position soars. Why pay for clicks that do you no good? Calendar studies show there's likely at least one day a week you'd have to be insane to run your ad. For example, if you're selling office supplies, it could be the weekend your ads should be off. If you're selling theme park tickets, it could be Mondays that make no sense for you.